Jeep won the brand design language category of the Car Design Award 2026. The award was announced during Milan Design Week and was presented to the design team at the ADI Museum in Milan on 22 April.
The jury cited the reinterpretation of recognizable elements such as the seven-slot grille and trapezoidal wheel arches. The evaluation focuses on the visual consistency of the range rather than a single car.
The international jury of the award, created in 1984, consists of journalists from automotive publications. Jeep Europe design manager Daniele Calonaci stated that the team aimed to combine SUV functionality with the distinctive shapes that European customers expect.





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