Porsche reduces sales regions from five to four

Porsche is reorganizing its international sales organization, reducing the number of regions from five to four. Germany joins the European region. In addition to his current role, Robert Ader, president of Porsche Deutschland, takes on the overall coordination of the European markets.

North, Central and South America are united in the Americas region under the management of Timo Resch. China remains separate under Alexander Pollich. The leadership of Overseas and emerging markets is given to Mathias Busse, who also continues his duty at Porsche Korea.

It was announced that the regulation will start on October 1, 2026. The aim is to move the responsibility closer to the markets by removing the existing regional departments at the center for Europe and Overseas. The company explains the change through decision processes and central and regional coordination; The news does not say that sales activity has been withdrawn from a particular country.