Industry

Volkswagen Group announces changes in regional strategy and sales roles

Marco Schubert takes over North American strategy, while Martin Sander moves to the Audi sales and marketing role. The appointments were announced as part of the October 1, 2026 regulation.

Volkswagen’in Wolfsburg fabrikası ve bacaları
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Brand Group Core announced the new distribution of duties in market and sales responsibilities. Marco Schubert has been appointed as member of the extended management committee responsible for the overall strategy of the North American region, effective October 1, 2026.

Martin Sander moves from Volkswagen to Audi and takes over sales and marketing management. Martin Jahn is coming to the same field at Volkswagen, with a role that also includes after-sales services. Sales and marketing responsibility at Škoda is given to Martina Biene.

Christiane Zorn becomes the head of Volkswagen Group Africa. The regional statement includes strengthening hybrid products and a closer-to-customer development approach in North America. Pick-up and chassis SUV opportunities are being explored; This statement is not presented as a definitive mass production decision for certain new models.

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